WADEMO
ERD SHOP
Proposal: Jan 2026
Official WhatsApp Business API

Revolutionizing
B2B Marketing
on WhatsApp

Driving wholesale growth for ERD Shop with intelligent automation, real-time analytics, and seamless conversational commerce.

Projected Growth

+30% Sales

Response Time

Instant

Distributor Interaction

Active Session • 2m ago

Qualified Lead

Hi! Looking for bulk rates on ERD Power Banks? Here is our latest wholesale catalog.

Yes, please send the price list for 100 units of PB-140.

Generate Quote
Conversion Rate
18.5% +4.2%


Executive Summary

Transforming B2B Operations with WhatsApp Automation

Prepared For

ERD SHOP

The Strategic Opportunity

ERD SHOP can revolutionize its wholesale business by converting WhatsApp into a primary, automated sales channel. By integrating WADEMO, manual distributor management shifts to an intelligent, data-driven ecosystem.

Instant Lead Capture & Qualify

Capture interest from bulk buyers 24/7. Auto-qualify leads based on volume and region before agent assignment.

Automated Bulk Orders

Send rich catalogs, collect orders via forms, and generate payment links directly within chat.

90-Day Pilot Focus

Launch targeted campaigns for Power Banks & USB Cables. Implement automated COD confirmations and reorder reminders.

Projected Outcomes

Conversion Rate

+25%

vs Email/Cold Calls

Quote-to-Order

2x Faster

Instant Pricing

Support Efficiency

-40%

Automated Queries

DL
MH
KA

Targeting Top B2B Hubs: Delhi, Mumbai, Bangalore



ERD SHOP

India's Leading Mobile Accessories Manufacturer

Est. 1997
ISO Certified

Powering Your Digital Life

ERD SHOP is a premier B2B supplier and manufacturer, delivering high-quality mobile accessories across India. Known for reliability and innovation, we empower retailers and distributors with products that sell.

Why Partners Choose Us

Fast Delivery Across India

Top-tier logistic partners ensure timely stock.

Fully Insured Products

100% risk-free shipping for bulk orders.

Easy Replacements

Hassle-free warranty claims for defective units.

Current B2B Offers

9% - 50% OFF

Free COD on orders above ₹999

Product Portfolio

View Full Catalog
Bestseller
Power Bank

Power Solutions

10k - 40k mAh Power Banks

Models: PB-130, PB-140, PB-193

High Volume
USB Cables

Connectivity

Data & Charging Cables

Top Pick: UC-241 (65W)

Earphones

Audio

Wireless Earbuds & Neckbands

Models: TWS-17, WE-11 Pro

Chargers

Power Adapters

Mobile & Car Chargers

Fast Charging Support



Current Landscape

B2B Marketing Challenges

Operational bottlenecks slowing down ERD SHOP's wholesale growth

VS

Fragmented Outreach

Sales team relies on scattered phone calls and personal emails. Follow-ups are manual, slow, and often missed, leading to lead leakage.

Manual Catalog Distribution

Sharing static PDF catalogs means pricing is often outdated. There is zero analytics on who views products or what they are interested in.

Slow Distributor Onboarding

KYC and registration processes are manual and repetitive. New distributors face friction before placing their first bulk order.

Order Coordination Chaos

Confirming COD orders and coordinating bulk shipments requires constant back-and-forth messaging, increasing overhead.

The Business Impact

60%

Response Rate

Of B2B leads go cold within 24 hours due to delayed manual responses.

Unknown

ROI Visibility

Unable to track agent performance or campaign effectiveness on personal WhatsApp.

The Opportunity

Centralized Automation with WADEMO



Platform Overview

Introducing WADEMO

The complete WhatsApp Business API automation suite designed to scale B2B operations.

Broadcast Marketing Suite

Send personalized bulk messages to unlimited contacts with rich media (images, videos, PDF catalogs).

  • Real-time delivery & read analytics
  • CTA buttons & quick replies

Smart Flow Builder

Drag-and-drop no-code tool to create automated communication journeys for leads and customers.

  • Automated lead qualification
  • Appointment & demo booking

Multi-Agent Team Inbox

Centralized dashboard for sales and support teams to manage conversations collaboratively.

  • Role-based assignment & tagging
  • Internal notes & agent analytics

Commerce & Payments

Seamless integration with Shopify, WooCommerce, and payment gateways for end-to-end sales.

  • In-chat payment links (Razorpay, etc.)
  • Auto-COD confirmation flows

AI Chatbot

Intelligent automated assistant available 24/7 to answer FAQs and handle routine queries.

  • Intent-based answering
  • Automated handover to human agents

Campaign Automation

Set up triggers for drip campaigns, abandoned cart recovery, and re-engagement.

  • Auto follow-up sequences
  • Detailed flow performance reports


Business Model Integration

Strategic Fit: WADEMO x ERD SHOP

Mapping automation capabilities to the B2B wholesale lifecycle.

Efficiency Gain

End-to-End

1

Distributor Acquisition

Onboarding new wholesale partners

WADEMO Solutions

  • Click-to-WhatsApp Ads for instant lead entry
  • Automated KYC Collection & Approval flow
2

Retailer Engagement

Keeping partners updated & active

WADEMO Solutions

  • Segmented Broadcasts by region & category
  • Auto-share Catalogs & Price Lists
3

Bulk Ordering

Streamlining the purchase process

WADEMO Solutions

  • Guided Order Flows inside WhatsApp
  • Automated MOQ Checks & Stock Status
4

Post-Order Ops

Operational transparency

WADEMO Solutions

  • Automated COD Confirmations
  • Real-time Shipment Alerts & Invoices
5

Retention Loop

Driving repeat business

WADEMO Solutions

  • Smart Replenishment Reminders
  • Exclusive Reorder Discounts

Key Outcome: Unified Experience

Distributors get a seamless, app-like experience without installing any app.

Manual Work

-80%

Order Velocity

+3x

Data Visibility

100%



Feature Spotlight #01 / 04

Broadcast Marketing Suite

Drive B2B sales with high-impact, rich media campaigns sent to unlimited partners instantly.

ERD SHOP Official

Business Account

ERD Power Bank Offer
Diwali Bulk Offer 🪔

🔥 Festive B2B Deal Alert!

Get flat 15% OFF on bulk orders of ERD Power Banks (10,000mAh & above).

✅ MOQ: 50 Units
✅ Free Shipping
✅ Valid till Oct 30th

10:30 AM
View Catalog
Order Now

Campaign Performance

Delivered 98.5%
Read Rate 82.1%
CTR (Catalog) 18.4%

Rich Media Catalogs

Move beyond plain text. Send high-quality images, videos, and PDF catalogs of new launches like the PB-193 Power Bank or UC-241 Cables directly to distributor inboxes.

Smart Segmentation

Target precision audiences. Filter by Region (e.g., North Zone Dealers), Tier (Platinum Distributors), or Product Interest to ensure high relevance and lower block rates.

Festival & Seasonal Automation

Schedule campaigns in advance for peak seasons like Diwali or Independence Day. Setup automated drip sequences to nurture leads before the big sale.

Auto-Lead Routing

Never miss a hot lead. When a retailer clicks "Order Now" or replies with interest, WADEMO automatically assigns the chat to the relevant regional sales agent for instant closing.



Feature Spotlight #02 / 04

Automated Lead Generation

Capture, qualify, and nurture high-value B2B leads 24/7 without manual intervention.

ERD SHOP Official

Business Account

Welcome to ERD SHOP! 👋
To view our wholesale price list, please select your business type:

10:05 AM
Distributor
Retailer

Distributor

10:05 AM

Great! To activate your Distributor pricing, please upload your GST Certificate 📄

10:06 AM

GST_Cert_ERD.pdf

2 pages • 1.2 MB

10:07 AM

✅ Verification Successful! You are now tagged as Verified Distributor.

Here is the B2B Catalog.

10:07 AM

Lead Pipeline

Auto-Qualified 92%
KYC Time < 3 Mins
Conversion Rate 24%

Smart Data Capture

Automatically collect critical business details like GST Number, Location, and Monthly Volume through interactive chat flows, replacing lengthy forms.

Instant Qualification & Tagging

Auto-tag leads as Distributor, Retailer, or Online Seller based on their inputs. Route high-volume distributors directly to senior sales agents.

Frictionless KYC Collection

Collect business proofs (GST/PAN) directly within WhatsApp. The system validates document types instantly, speeding up account activation from days to minutes.

Automated Drip Nurturing

Keep leads warm with automated sequences sharing Bestsellers (like TWS-17) and tiered MOQ Incentives until they place their first order.



Feature Spotlight #03 / 04

Smart Order Management & Payments

Streamline B2B bulk ordering with in-chat catalogs, automated MOQ checks, and instant payment links.

ERD SHOP Official

Business Account

I need 50 units of PB-140 Power Bank.

11:05 AM

✅ Order Confirmed!

Great choice! Here's your bulk order summary including the volume discount.

Product: ERD PB-140 (20k mAh)
Qty: 50 Units
Price/Unit: ₹850 (Tier 2)
Total: ₹42,500

Stock Available

Ships by Tomorrow

Pay ₹42,500 Securely

Powered by Razorpay / Cashfree

11:05 AM

📦 Bundle Offer: Add 50 UC-241 Cables for just ₹4,000 more?

11:06 AM

Order Metrics

Cart Recovery 68%
Prepaid Orders 45%
Avg. Order Value ₹25k+

In-Chat Bulk Ordering

Simplify wholesale buying. Distributors can browse catalogs, select SKUs like PB-140 or UC-241, choose colors, and specify quantities directly in WhatsApp. System automatically enforces MOQ checks.

Integrated Payments

Collect payments instantly. Generate secure payment links via Razorpay, Cashfree, or PhonePe directly in the chat. Also supports automated COD confirmation flows to reduce returns.

Real-Time Inventory & Upsells

Prevent stockouts. Sync with your inventory to show live stock status and ETA. Smartly suggest upsell bundles (e.g., adding cables to charger orders) to increase AOV.

Automated Operations

Reduce manual work. Automatically generate and share Order Summaries and Invoices upon payment. Send proactive Shipment Tracking alerts to keep partners informed.



Feature Spotlight #04 / 04

Multi-Agent Team Inbox

Streamline B2B support with smart routing, internal collaboration, and performance tracking.

Sharma Electronics

North Zone Retailer

DISTRIBUTOR PB-140 INTEREST

Hi, I need 200 units of the new PB-140 Power Bank for Diwali stock. Do you have colors?

10:45 AM
@SalesTeam This is a high-value lead from Delhi. Assigning to Rahul (North Zone). Please prioritize.

Hi Sharma ji! Yes, we have Black and White in stock. Sharing the bulk price list now.

10:48 AM
Quick Replies:
Price List
Bank Details

Agent Performance

Response Time < 2 mins
Resolution Rate 94%
CSAT Score 4.8/5.0

Smart Assignment Rules

Automatically route conversations based on logic. Direct 'North Zone' queries to your Delhi team or 'Bulk Order' tags specifically to senior sales agents.

Internal Notes & Tags

Collaborate without the customer knowing. Add private notes like 'PB-140 Interest' or 'Platinum Distributor' to give context to your team instantly.

SLA Timers & Quick Replies

Set response time alerts to ensure VIP distributors never wait. Use one-tap Canned Responses for Price Lists, Warranty Policies, and Bank Details.

AI FAQ Deflection

Let the AI bot handle routine questions like "What is the MOQ?" or "Tracking status" 24/7. Only complex negotiations are handed off to human agents.



Real-World Application

B2B Use Cases Tailored to ERD SHOP

Practical scenarios driving revenue and efficiency in daily operations.

Focus Area

Wholesale Growth

Revenue Driver

New Product Launch

Example: PB-193 (40,000 mAh)

The Workflow:
Broadcast rich media catalog to Premium Distributors ➔ Collect pre-orders via "Book Now" button ➔ Auto-generate invoice with 10% launch discount.

Targeted Sales

Regional Promotions

Example: Monsoon Bundle (West Zone)

The Workflow:
Segment retailers in Coastal/West zones ➔ Push "Monsoon Essentials" (Car Charger + Waterproof Cable) ➔ Drive seasonal relevance & sales volume.

Stock Clearance

Smart Inventory Push

Example: UC-241 (65W Cable)

The Workflow:
Identify high stock levels in specific warehouse ➔ Send high-stock alert with bulk pricing to nearby retailers ➔ Rapidly clear shelf space.

Cost Saver

Automated Warranty/DOA

Example: Defective Product Claim

The Workflow:
Retailer selects "Report Issue" ➔ Upload photo/video proof ➔ AI qualifies claim ➔ Auto-issue Replacement Ticket ID without human intervention.

Retention

Reorder Cadence

Example: Fast-Moving SKUs (Cables)

The Workflow:
Track last purchase date ➔ Send automated "Stock Low?" reminder at 30/45/60 days based on buying cycle ➔ One-tap "Repeat Order" button.



Process Architecture

Automation Workflows

Visualizing the automated customer journey from acquisition to retention.

System Auto
User Action
Agent Task
Time Delay
Workflow A: Lead-to-Order

The "Happy Path" Wholesale Journey

Conversion Focus

Ad / QR Entry

Click-to-WhatsApp

Welcome + KYC

Auto-Collection

Segmentation

Distributor/Retailer

Catalog Share

Dynamic PDF/List

Order & MOQ

Discount Applied

Payment

Gateway / COD

Fulfillment

Invoice + Tracking

Reorder Nudge

30-Day Auto Trigger

Workflow B: Quote Recovery

Abandoned Quote Re-engagement

Retention Focus

Quote Generated

Draft Created

24h Wait

No Response

Auto Reminder

+ Limited Incentive

Agent Callback

Personal Offer

Stock Update

"Few Left" Alert

Outcome

Close or Lost Tag



Business Value

ROI & Business Impact

Projected efficiency gains and revenue growth for ERD SHOP.

Projected Growth

+25% Monthly

Sales Velocity

+25%

Conversion Uplift

Instant replies & guided flows

Efficiency

-40%

Quote-to-Order Time

In-chat catalog & payments

Retention

+30%

Reorder Rate

Automated replenishment alerts

Support

-30%

Support Ticket Load

AI FAQ deflection & self-serve

Bottom Line Impact

By automating routine inquiries and order taking, sales teams can focus 100% on closing high-value distributor deals.

Monthly Revenue Impact Model

Sample Calculation

Current State

Qualified Leads

1,000

Conversion Rate

10%

100 Orders

WADEMO Automation

Better qualification & instant response

With WADEMO

Qualified Leads

1,000

Conversion Rate

13% +3%

130 Orders

+30 Incremental Orders

Projected Growth Trajectory (6 Months)



Competitive Advantage

Why WADEMO outperforms traditional methods and generic tools.

The Old Way

Calls & Emails

Traditional B2B Outreach

Slow Response Time

Hours or days to get a reply via email.

Low Engagement

Emails ignored; calls often go unanswered.

Static Media

Can't easily share rich video or interactive catalogs.

Manual Tracking

No real-time data on who opened the catalog.

The WADEMO Advantage

Full-Stack Automation

Instant Engagement

98% Open Rate with < 2 min response time.

Smart Automation

Auto-qualify leads & route to regional agents.

Integrated Commerce

In-chat Catalog, Payments (Razorpay) & COD flows.

Deep Analytics

Track agent KPIs, broadcast ROI, and sales data.

ERD SHOP Specific

B2B Flows (MOQ, Tiers)

Coverage

Regional Segmentation

Competitors

Generic WA Tools

Basic Bulk Senders

Limited Automation

Usually just broadcast; no complex workflows.

No Commerce Logic

Lacks inventory checks, MOQs, or payment links.

Single User/Device

Often fails with multi-agent support needs.

Compliance Risk

Higher risk of number banning due to unofficial API.

Market Analysis
Slide 14


Implementation Roadmap

A strategic 30-60-90 day plan for seamless WADEMO integration.

1

Day 0-30

Launch & Pilot

30

  • WhatsApp BSP Setup & Verification

  • Template Approvals (Promos/Alerts)

  • Import Segments (Distributor/Retailer)

  • Build Welcome & Lead-Qual Flows

  • Pilot SKU: Power Banks

Goal: First 500 Automated Interactions
2

Day 31-60

Expansion & Commerce

60

  • Enable Payments & Payment Links

  • Automate COD Confirmations

  • Launch Shipment Tracking Alerts

  • Full Agent Training (Multi-Agent Inbox)

  • Regional Promo Broadcasts (West/South)

Goal: 20% Increase in Quote Conversion
3

Day 61-90

Optimization & Scale

90

  • Live Inventory Integration

  • Advanced Analytics Dashboards

  • Audience Segment Optimization

  • Expand to All Categories (Audio/Cables)

  • Finalize SOPs for Scale

Goal: Full Operational Handover
Deployment Strategy
Slide 15




Success Metrics to Track

Comprehensive KPI dashboard for WADEMO implementation performance.

Lead & Engagement
Lead Qualification Rate 12%
42%
Auto-qualified via Chatbot flows
Broadcast Engagement
Read Rate
88%
CTR
15%
Opt-Out
0.2%
First Response Time 85%
2 min
Down from 4 hours via Email
Sales & Commerce
Monthly B2B Orders 25%
Quote-to-Order Conversion 8%
28%
Target: 30% by Q2
Cart Recovery
18%
+5% MoM
Pre-paid %
45%
via Razorpay
Support & Operations
Customer Satisfaction (CSAT) 4.8
4.8
SLA Compliance 99%
99.2%
Tickets resolved within 24h
Agent Productivity
Avg. Utilization 82%
Closures / Day 15
Data Source: WADEMO Analytics Dashboard
Slide 17


Ready for Takeoff

Let's Start the
WADEMO Pilot

Transform ERD SHOP's B2B operations with WhatsApp automation. Follow these 4 steps to launch your first automated campaign.

Approve Templates

Review & submit WhatsApp message templates.

Share Contact Lists

Export segmented Distributor/Retailer data.

Provide Catalogs

Upload product images & pricing tiers.

Schedule Workshop

Book your 60-min implementation session.

Pilot SKUs Selected:
PB-140 Power Bank
UC-241 Cable
WE-11 PRO

Book Implementation

Lock in your go-live date. Our team will handle the technical setup and onboarding.

Schedule Workshop
Anantkamal Software Labs
www.anantkamalwademo.online | Slide 18